Project Description
For this project, I redesigned packaging for Ben’s Best’s new line of healthy fruit drinks and rebranded it as Fruvia. I created packaging for three flavors, focusing on health conscious, ethical, and fair trade messaging. The design emphasizes natural sweetness with no added sugar, highlights the company’s sustainability efforts, and uses Tetra Pak packaging for freshness and eco-friendliness. The goal was to position Fruvia as a fresh, ethical, and tasty alternative in the beverage market.
